With the introduction of the polyurethane wheel to skateboarding through Cadillac Wheels in 1972, Frank Nasworthy paved the way for the second great boom of skateboarding in the 1970s. Skateboarding’s popularity had waned in the 60s after seeming to have reached its peak with freestyle. Everything had already been done with the standard clay wheels of the time. Then a surfer figured out that urethane wheels made for roller skates worked just as well on his Hobie skateboard. He developed a skateboardspecific urethane wheel which revolutionized the ride. The new “Cadillac” wheels made for more traction and opened the door to the “low slung surf style” and further evolution into banks and soon thereafter pool riding. In effect, Frank Nasworthy helped to evolve skateboarding when he quite literally reinvented the wheel.
Photograph Warren Bolster 1975